There is no doubt that the lawn care/landscaping business is a multi-billion dollar industry. Today, virtually every home and business owner wants to have a beautiful lawn to improve the aesthetic appeal of their property. Therefore, if you are thinking of venturing in this particular business, you can be sure it is a great choice. Just make sure you know what you need in order to get your business up and running smoothly. Below is how to start a lawn care/landscaping business.
1. Understand Your Target Market
Who are your customers? Just like starting any other business, it is critical that you understand your target market. These are mostly affluent homeowners who recognize and appreciate the value of a beautifully designed and neat, well kempt lawn or landscaped yard. These people are often too busy to carry out the lawn maintenance themselves but appreciate the value of a well-done landscaping job and are willing to pay for good value. You must also decide whether you are going to focus on lawn care and maintenance or landscaping. You may also do both if you choose to, just ensure that you understand what you are getting yourself into and can deliver great service.
2. Purchase or Rent Equipment
One of the most important aspects of your business is to decide whether you will purchase and own the equipment your business is going to use or prefer renting. Efficient landscaping tools and equipment are some of the things you need to succeed in this business. If you do not have enough money to buy high-quality equipment, you may opt to rent instead of buying low-grade tools that will not last.
3. Register Your Business and Get the Required License and Insurance
You cannot operate a business that is not licensed. Once you have decided that you want to venture into this business, ensure you register it and get the required license. You will need general liability insurance to help take care of costs and damages associated with your business. You or one of your employees may accidentally run over a customer’s sprinkler with a lawnmower. Workers’ compensation insurance may also come in handy depending on your state.
4. Have a Solid Business/Marketing Plan
You will not be happy if the numbers are not coming in. However, there are several inexpensive online marketing platforms you can use to let your potential customers know about your business and what you are offering. From SEO techniques to Facebook, Instagram, and Twitter, there is no limit to what you can use to increase your visibility online.
5. Organize Your Business Financials
It is extremely difficult to run any business without getting your financials in order. You need to learn some basic accounting skills if you cannot hire a professional accountant. This means that you should track all your income and expenses. You will also need a tax planner or consultant to comply with the IRS guidelines.
Starting a business is a truly challenging task that not everyone wants to do. However, with the right information and determination, you can break the barriers and launch your lawn care/landscaping business. The above tips can be very helpful.